Director, Digital Advertising
Since Sydney joined Aisle 518 in early 2020, she has led some of the largest digital fundraising and digital persuasion programs in the country. In both 2020 and 2022, she led digital fundraising campaigns for Mark Kelly for Senate and raised over $19M from immediate advertising revenue over two cycles.
In 2021, she led the digital advertising efforts for Stop the Republican Recall of Gavin Newsom. The campaign persuaded 1.5M voters to vote No and returned the campaign’s investment in direct response advertising by 3x over the course of the six-month campaign.
In the 2018 cycle, she worked at Bully Pulpit Interactive where she managed over $7.5 million with clients like Senator Claire McCaskill, Michael Bloomberg’s SuperPAC Independence USA, the ACLU, and Elizabeth Warren.
Sydney lives in Culver City, CA and in her free time enjoys SoulCycle & [solidcore] and long walks with her Bluetick Coonhound/Pitbull mix, Richard!