Lincoln Pennington
Director, Digital Strategy
Lincoln works with electoral clients to develop high-impact, authentic online strategies that maximize small-dollar fundraising, organize supporters into action, and mobilize voters. As the first hire at Aisle 518, he’s worked across our biggest accounts from the start. He advises Senator Chris Murphy and has helped him raise millions in small-dollar donations. He’s led our efforts for Chief Justice Cheri Beasley’s senate campaign, Senator Ed Markey, Rep. Lucy McBath, and Dan McCready’s special election among others.
Prior to joining our team, he worked on a number of campaigns, including the digital teams of Roy Cooper, Hillary Clinton and Tom Perez.
A North Carolina native and UNC-Chapel Hill graduate, Lincoln can talk endlessly about his love for the Tar Heels and barbecue. When he’s not working, he can often be found listening to podcasts while baking, being very competitive at trivia nights, or touring the newest brewery.